COMMUNICATION                                                                         

UNIT-I

¬   What is Communication?

     COMMUNICATION IS THE ART OF TRANSMITTING  INFORMATION, IDEAS AND ATTITUDES FROM ONE PERSON  TO ANOTHER.COMMUNICATION IS THE PROCESS OF  MEANINGFUL INTERACTION AMONG HUMAN BEINGS.

IT’S ESSENCES:

¬      PERSONAL PROCESS

¬      OCCURS BETWEEN PEOPLE

¬      INVOLVES CHANGE IN BEHAVIOUR

¬      MEANS TO INFLUENCE OTHERS

¬      EXPRESSION OF THOUGHTS AND

               EMOTIONS THROUGH WORDS &  ACTIONS.

¬      TOOLS FOR CONTROLLING AND MOTIVATING PEOPLE.

¬      IT IS A SOCIAL AND EMOTIONAL PROCESS.

 

Types of Communication

 

Downwards Communication :          Highly Directive, from Senior to subordinates, to                                                        assign duties, give instructions, to inform to offer feed                                                 back, approval to highlight problems etc.

           

Upwards Communications    : It is non directive in nature from down below, to give                                                 feedback, to inform about progress/problems, seeking                                            approvals.

Lateral or Horizontal

Communication          :     Among colleagues, peers at same level for information

                                    level for information sharing for coordination, to save time.

 

In modern business environment communication extends beyond written or spoken

 words to listened word.

Visual dimension added by T.V., computers has given to new meaning to

communication.

COMMUNICATION NETWORKS

 

Formal Network                   :            Virtually vertical as per chain go command within the hierarchy.   

Informal Network                       :   Free to move in any direction may skip formal chain of  command.  Likely  to satisfy social and emotional needs and also can facilitate task accomplishment.

 

The Communication Process

 

•        Sender has an idea

•        Sender encodes the idea

•        Sender transmits the message

•        Receiver gets the message

•        Receiver decodes the message

•        Receiver sends feedback

 

Effective Communication

 

n       Functions of Communication

n       The Communication Process

n       Communication Fundamentals

n       Key Communication Skills

 

Functions of Communication

 

n       Control

n       Motivation

n       Emotional Expression

n       Information

 

Communication Fundamentals

 

Direction:

n       Downward

n       Upward

n       Crosswise

 

Networks:

n       Formal vs. Informal

 

Key Communication Skills

 

n       Listening Skills

n       Feedback Skills

n       Presentation skills

Types of Communication

 

•        Nonverbal

–       Less structured, harder to classify

–       More spontaneous, less control

•        Verbal

–       More structured, easier to study

–       Conscious purpose, more control

Genres of Communication

 

•        Written Communication

•        Oral Communication

•        Mixed Communication

Written Communication

 

•        Letters

•        Memos

•        Email

•        Reports/White Papers

•        Web sites

•        Promotional Materials

•        Other written documents

Oral Communication

 

•        Meetings

•        Conference calls

•        Phone calls

•        Presentations

•        Video or audio recordings

•        Other forms of oral communication

Mixed Communication

 

•        Web sites

•        PowerPoint presentations (spoken and written communication)

•        Performance reviews

Internal Communication

 

•        Official structure

–       Formal chain of command

–       Up, down, across formal power lines

•        The grapevine

–       Informal networking

–       Unofficial lines of power

External Communication

 

•        Formal contacts

–       Marketing

–       Public relations

•        Informal contacts

–       Employees

–       Managers

 

 

Barriers to communication

•         Noise

•         Inappropriate medium

•         Assumptions/Misconceptions

•         Emotions

•         Language differences

•         Poor listening skills

•         Distractions

 

Overcoming Barriers

 

•        Adopt audience-centered approach

•        Foster open communication climate

•        Commit to ethical communication

•        Create lean, efficient messages

 

How to Improve Existing Level of
COMMUNICATION?

 

¬      IMPROVE LANGUAGE.

¬      IMPROVE PRONUNCIATIOON.

¬      WORK ON VOICE MODULATION.

¬      WORK ON BODY LANGUAGE.

¬      READ MORE

¬      LISTEN MORE

¬      AVOID READING OR WATCHING OR LISTENING UNWANTED LITERATURE, GOSSIP, MEDIA   PRESENTATION ETC.

¬      INTERACT WITH QUALITATIVE PEOPLE.

¬      IMPROVE ON YOU TOPIC OF DISCUSSION,

¬      PRACTICE MEDITATION & GOOD THOUGHTS.

¬      THINK AND SPEAK.

¬      DO NOT SPEAK TOO FAST.

¬      USE SIMPLE VOCABULARY.

¬      DO NOT SPEAK ONLY TO IMPRESS SOMEONE.

¬      LOOK PRESENTABLE AND CONFIDENT.

 

 

Purposes for Business Communication

 

•        Provide factual information

•        Inform readers about or provide information

•        Clarify and condense information

•        State precise responsibilities

•        Persuade and make recommendations