Objectives of channel of distribution:-

 

 

Ø  To ensure availability of products at the point of sale

Ø  To build channel member’s loyalty

Ø  To motivate channel members to put selling efforts.

 

 

 

 

 

Functions of Distribution channel:

 

 

Types of channels : channels are usually of two types.

 

Ø  Direct marketing channel (or zero level )

Ø  Indirect  marketing channel

 

 

 

 

Zero level: This type of channel  has no intermediaries. In this distribution system, the goods go from the producer directly to the consumer. E.g. Eureka Forbes.

 

                                             O Level

 

           Producer                                               Consumer